Clarity sprint
2-3 weeks
- Defined problem you are solving
- Business model that works for you
- Your story that partners and investors understand
- A plan for what to work on first
I help regenerative businesses start selling
I work with early-stage founders and farmers who need help finding their strategic direction, creating a product or service the market needs, and setting up operations.
- Regenerative Agriculture
- Regenerative Viticulture
- Women's Health
- Bioregioning Communities
- Food is Medicine
- Food Nutritional Value
- Community-based Tourism
- Food Supply Chains
- Land Management
- Rotational Grazing
- Regenerative Tourism
I understand the challenges you face
I work with two kinds of people: early-stage founders who feel stuck, and farmers who want to start selling directly to consumers.
When you try to shape your idea into a service or a product, you see so many directions it could go that it overwhelms you.
Investors, partners and customers each need a different story. It's really hard to get them on board.
You clearly see the problem within the system and have a vision of how it should work, but how do you shape it into a tangible solution?
Investors expect hard numbers. In the regenerative field those numbers come slowly, but with much bigger impact and broader returns. How do you make them see it?!
Conventional buyers don't pay for quality. You should be getting more for growing healthy food and your environmental services.
Your soil and food quality is high. People rarely appreciate that.
You are busy running a farm and keep postponing setting up direct sales. You need someone to take care of operations, regulations, logistics and sales.
Why work with me
- I make complex challenges approachable
- I structure your thoughts so you would start seeing a clear way forward
- I help create products or services and find a way to test them before you spend time and money on implementation
- Pioneering work can be overwhelming. I make it enjoyable
- You can trust me to be very hands on! 💪🏻
- I set up operations so you don't have to do anything you don't like doing
How I help
I believe all projects should follow these steps to get the best results, but I adjust my approach to your needs and the context I am working in.
Understand where you are and map your context
We start with listening: your idea, your land, the problem you are solving, what has worked and what hasn't. We identify what is missing to shape a robust solution.
Shape the solution and test it with your customers
We think through how your service or product will work, and then find a way to make the first batch or a real-life prototype to show it to your customers.
Take care of everything needed to launch
We create a plan with all the steps needed to get your solution working. I take care of partnerships, sales channels, operations, logistics, the website and more. We'll make this happen!
Ways we can work together
Here I describe what I can do for you, but feel free to reach out and we'll find the approach that works for you.
Solution creation
8-12 weeks
- Working first version of your service, application or platform
- Pitch decks and sales materials
- Feedback from customers on what to improve
Team operator
3+ months
I join your team and do whatever is needed: go-to-market plan, business model, partnerships, pitching, communications, product building, operations and more.
Website design and implementation
A beautiful website that tells your story and makes it easy for people to understand what they can buy or how they can work with you.
1-2 weeksFrom €900
Direct-to-market diagnostic
2-4 weeks
We look at your products, customers and channels, and find the most realistic way to start selling directly to people.
- Identify who your buyers are and what they value
- Define sales channels, pricing and the first product to start with
- Map what is needed in operations, regulations and logistics
- A step-by-step plan for how to start in the coming 6 months
Direct sales setup
8+ weeksSpain & Lithuania
I become responsible for sales operations. After looking at your situation, we decide which product to start with and what is missing to make it happen, and I start organising.
- Evaluate which product or service to offer first
- Coordinate the regulatory steps with the right specialists
- Build a website or a sales platform, and find a way to sell directly
- Automate processes so you'd spend as little time as possible on operations
Website design and implementation
A beautiful website that tells your story and makes it easy for people to understand what they can buy or how they can work with you.
1-2 weeksFrom €900
Selected work
Smėlynė farm
Helped to define strategic direction and communication about the farm
These regenerative farmers manage their land in Lithuania with 65 cows, using rotational grazing all year round. I helped define the vision and mission, and evaluate ideas when the time came to think about what's next. Now they are also growing strawberries and keeping egg-laying chickens.
smelyneukis.lt
Climate Support
Defined early-stage strategy and developed a business model
I started by understanding the concept and shaping the idea into a solution. I built the website and the digital Food Quality Evaluation reports. As an operator, I was responsible for presentation design, testing protocols, representing the business at conferences, establishing partnerships and more.
climate-support.org
ANIMOB
Repositioned the service and won 3rd prize in the EIT Food startup competition
My work gave the founders more clarity on business direction and internal processes, and better ways to talk about the service with clients.
animob.pt
Coralia Experiences
Co-designed a concept for a regenerative tourism platform
After taking the Bioregioning in Practice and Community-Based Tourism courses with my friends, I went through my own idea-to-solution process. We realised there is a need for a platform where conscious tourists can find experiences and communities that want to share their culture with visitors.
coralia-experiences.com
I'm your partner who does everything you don't have time to do
I spent 9 years in tech and innovation at Philips, Capgemini and Rabobank, turning ideas into launched products. I love solving complex problems, finding clarity in ambiguous situations and aligning very different people towards the same goal.
Realising that human health depends on soil health made me leave my corporate job and start working with regenerative cattle farmers. Then I joined a regenerative land management startup through EIT Food. I learned a lot about rotational grazing, land management and food, and I continue learning every day.
Today I apply the skills and experience from my previous jobs to help regenerative businesses thrive. I take care of tech, operations, communication and design, so you can focus on big-picture thinking or on your land.
I truly believe that regenerative agriculture and bioregioning are the keys to the crises we are facing. Let's work together!
Tell me what you are stuck with
Book a call to chat about your business or farm and we'll see how I can help.